The early price cut will hopefully give the PS3 a head start on competitors for the holiday season. With its Blu-Ray playing capabilities, the PS3 has generally been more expensive than the competition. The Wii sells for $150 in a bundle with Mario Kart, while the base Xbox 360 sells for $200 or $300 with Kinect. The price cut will make the PS3 more competitive with the lowest-priced Xbox 360 bundle.
The announcement was made during Sony’s press conference at GamesCom in Germany today, where it also announced a new budget model of the PSP, called the E-1000. This model goes for £99, lacks Wi-Fi support, and is only available to the European market. It came as surprise since Sony’s PSP successor the PS Vita is already waiting in the wings.